5 Easy Ways to Promote Your School

When it comes to selecting a school for their children, parents only want the very best. But while a school may be competitive and one of the best schools in the city, many a times people do not get to know enough about it owing to the lack of promotion of the same by the school management. It is a great and sound idea nowadays to promote one’s school through all the available platforms and here are 5 easy ways to get started:

1.      Advertise – the best way to promote your school is to advertise. Chalk out a campaign which talks about what makes your school stand out from the rest in the list of Indian schools in Abu Dhabi, the curriculum offered, the facilities, infrastructure, etc. and distribute the information through print ad, television, digital, radio ads.

2.      Get a website and update it – in this day and age when digital marketing is huge, get a website for your school which will be the first point of interaction that prospective students and their parents have with your school. But it is not enough to have a website; it must be constantly updated with news about the school and events that take place.

3.      Press coverage – maintain links with the local media and ensure periodic press coverage for the school. Latest events, cultural programmes, student achievements, etc. must be sent out in the form of press releases, etc. Particularly for new schools in Abu Dhabi, press coverage can aid in getting due promotion.

4.      Social media – There is nothing better than a social media campaign to increase visibility among prospective and current students for the school. Social media is also a great place to interact with students, their parents and keep them updated about the latest goings-on in the school alongside promoting the school.

5.      Open house events – occasional open house events at your school are a medium to attract prospective students. Plan such events around the time of admission for new sessions and include school tours, give out fliers and engage actively with the visitors to increase word-of-mouth promotion too.

The Global Indian International School Abu Dhabi is one of the leading Indian international schools which offers a comprehensive and age-appropriate curriculum for children in their growing years, providing a firm foundation for their development as future-ready global citizens. Enrol your children at GIIS Abu Dhabi to give them the advantage of a global perspective for education and knowledge.